5 Tips for Mastering Persuasion

rawpixel-684809-unsplashThe art of persuasion isn’t just for lawyers, businessmen and politicians. It’s a skill we all use daily. In its simplest form, persuasion is communication intended to change someone’s thoughts, feelings or behaviors. Anyone wanting to learn how to influence others in a peaceful way should find the following five tips a good starting point.

Speak their language
Yes, persuasion is most effective when you speak the actual language of your target audience, but this tip goes beyond that. Pay attention to words and phrases often repeated and blend their exact wording into making your points. Ensure that you’re not just simply adopting the words they use, but how they use them as well. This improves both the clarity and power behind your persuasion.

Use logic
Facts and statistics establish your credibility and gains trust. People aren’t persuaded by those that don’t know what they’re talking about nor are they persuaded by people they don’t trust. Studies show that people are more likely to side with someone who cites studies, polls and stats to back up their message. Make sure and find the most reliable and acceptable sources so that people have little room to criticize you or your information. Stay open, honest and transparent by giving people the opportunity to double check your information.

Create emotions
Often, emotional appeals prove to be as effective or even more persuasive than facts. In persuading people, create emotions that support your message. Start by asking which emotions would someone need to feel persuaded? Next, you can shape these emotions by sharing a personal story, asking someone else to share a personal experience, creating a hypothetical scenario, using metaphors, playing music or video and more. Facts may get people thinking, but emotions motivate people to act.

Give and take
Also known as reciprocity is one the most powerful and important tools we have for persuading others. It starts with listening and finding common ground before you make your point. Think of a time when your kids asked you for some candy before dinner. Agree with them that the candy does look delicious. Then say you would like a piece too and that everyone can enjoy the candy after dinner is persuasion through reciprocity.

Explore trials
Think of free samples. Consumer product marketers often persuade new customers by letting them try the product first. This method also works well in every day situations. Let’s say you run a non-profit and need volunteers. Most people are hesitant to commit to lengthy assignments like a full year. However, you can suggest a short trial and offer to let the volunteers come in for a week or two. They can decide later if they want to commit time or not. Offering smaller opportunities to help might mean more people will sign up.

Welcome Shawn Cottle

Shawn CottleWarm Welcome to Shawn Cottle! We are excited to have you part of our RE/MAX Metro team!

Shawn Cottle joins RE/MAX Metro with nearly 4 years’ experience. Currently, Shawn serves Weber, Box Elder and Davis counties.

Shawn previously worked with Equity Real Estate as one of their top producers. He joined RE/MAX Metro due to their esteemed reputation, valuable training and a chance to learn from some of the industry’s best. By joining RE/MAX he knows it will better serve his clients.

When not working hard for his clients, you can find Shawn boating, hunting, camping and anything else outdoors. He also enjoys spending time with his family including both watching and coaching football for his two boys.

How To Take Great Pictures With A Cell Phone (Apps)

hand-1148981_640Love taking pictures with your smartphone, but not a fan of how they turn out? No problem. When it comes to taking better pictures, here are some important tips to make your photos stand out.

  1. The rule of thirds. A big mistake that people make when taking photos is not balancing the photo, which can be improved by implementing the rule of thirds. To access this great tool, turn on the grid view under the camera settings on your phone.
  1. Look for the horizon. When it comes to photographing landscapes, look for the horizon or mountain range as a focal point to draw the eye to for symmetry.
  1. Fill the frame. Get as much into the picture as you can. When taking a picture of your friend, turn your phone to the side and snap a wider picture where you can get more of the surroundings in the image. Don’t put your friend in the center, but instead set them to the side (using the rule of thirds) to balance things.
  1. Avoid zooming in. When taking a photo from a distance, it is tempting to want to zoom in to get a closer shot of the subject. Instead, get a close to the subject as possible or crop the image later on to ensure you still get a high quality photo. You can always play with the sizing of the image later.
  1. Use the HDR mode. This is a great feature for taking pictures of stationary objects (but you’ll have to keep completely still when using this mode). The high dynamic range (HDR) mode ensures the lightly and shadows in a photo are even, which is beneficial when taking high contrast photos.

While you’re taking photos and building your memories, one app you should look into downloading is the PicJoy app. This app allows you to tag photos, organize them, and create stories to find photo’s easy and without the headache.

Have a favorite app you us? Tell us about it below in the comments.

3 Ways To Be More Likeable

flying-639522_640As a real estate agent, one of the key factors of being successful is being likeable and earning people’s trust. To improve your likeability, here are 3 tips to help you boost your career:

  1. Make eye contact. Eye contact can have a huge impact on your likeability with clients, and people in general. Through eye contact, you can bond with clients and team and earn their trust. Be careful here though, eye contact can be a double edge sword, giving more insights on how you feel about the other person.
  1. Work their name into the conversation. When meeting someone new, shoot for repeating their name 3 times in the first 5 minutes of the conversation. Why? This helps build the bond—as long as it is done naturally. To help you avoid the awkwardness of trying to throw their name into the conversation, here is a template to get you started: “Hi ______,” “Nice to meet you _______.” and “Where are you from ______?”
  1. Silence is golden. At times, staying silence can play to your advantage. Silence can make people feel pressured to move the conversation forward, and can get people to feel they should speak, especially when there is that awkward silence. Silence can also be an excellent tool to use in negotiations and other difficult conversations. This might take some practice, but be sure to resist the urge to push the conversation forward.

Learn more about what you can do to be more likeable here.

What Makes a Great Real Estate Agent?

Every real estate agent brings their own personality and style to the business. Some are extroverts, some introverts, others are more spontaneous, and some are more reserved. Whatever your strength, anyone can be a great agent if they are committed to putting in the work and are always looking for ways to improve and serve their clients better.

Here are 3 things you can do to be a better agent:

Be proactive. Communication is key and staying proactive from calling potential buyers, to staying in touch with existing clients is important. Don’t keep your clients in the dark, earn their trust by keeping them well informed and answering their questions.rea-wsign-1-300

Stay up on current technology. This goes above having an iPad and smartphone (although both are excellent tools to always staying connected with your clients), but keeping up with the latest trends in the real estate industry.

Know your neighborhoods intimately. Be a “neighborhood expert” by taking time to walk the neighborhood and familiarize yourself with the area so you can answer any question your clients asks. A good agent also uses this information to know what the market is like, what just sold, and what the housing market of that area is worth.

There are many other things you can do to provide your clients with better service. Feel like there is something missing from the list? Tell us what you would add to the list.

Millennials and Real Estate: How Agents Can Earn Their Business

Millennials are entering the housing market and already they are accounting for over 31% of all homebuyers. With more of the millennial generation buying homes, now is a great time for real estate agents to make lifelong clients. But with this new generation entering the marketplace, agents need to bridge the gap and engage with millennials by taking a time to understand them.


When first working with millennials, it is important to first understand they will do their homework on any agent they are interested in working with, and regardless of how experienced you are, if they don’t trust you, they won’t want to work with you. Over 70% of millennials agreed that one they found a brand they trusted, they stopped looking around.  Remember this, millennials buy why you are selling a home, not how.

As you work more with millennials, another good factor to remember is they are a tech savvy generation and they will know all about you before you even talk. Because of that your online reputation is vital so you will want to have an updated website and engage on social networks. To be a successful agent with millennials take the time to stay current on the social media as well as with communication trends. Text messages are the way to go when communicating with millennials and outweigh phone calls any day. What about voice mail? If you leave millennials a voice mail, you will most likely lose business because millennials won’t pick them up (at least, until they annoy them enough).

In the ever changing world, how are you keeping up with the new generation?