5 Must Read Books for Every Real Estate Agent

us-wah-511804-unsplashWhether you’re a new or seasoned real estate professional, there will always be more to learn. We have compiled a list of the books that help agents reach the next level of personal and professional success.

  1. 7L: The Seven Levels of Communication: Go from Relationships to Referrals
    Real estate is an industry of relationship building. As such, you might have a wide network that feeds your sphere. Have you ever wondered how many referrals that network has generated for your business? Author Michael Maher shows agents how to evolve from someone who simply knows a lot of people into a powerhouse agent whom others eagerly refer without additional marketing efforts and cost.
  2. Relentless: From Good to Great to Unstoppable
    Brought to you by Tim Grover. The NBA trainer behind legends like Michael Jordan and Kobe Bryant describes the different mentalities of good, great and the rare unstoppable athletes. Although this book isn’t focused on real estate, agents can learn so much about the mindsets of athletes who were the best in the world at what they did. Read Relentless today and become the best agent you can be!
  3. The Miracle Morning for Real Estate Agents: It’s Your Time to Rise and Shine
    Did you know that something as simple as changing your morning routine could change your business and your life? Authors Hal Elrod and Michael Maher provide agents with inspiration and strategy in this book to elevate them to the next level.
  4. Never Split the Difference: Negotiating as if Your Life Depended on it
    Written by former FBI hostage negotiator, Chris Voss reveals several negotiating strategies not taught anywhere else. In fact, many times his strategies counter what is taught by the many negotiation “experts.” You can find real life examples from Voss’s decades long career. Read this book and utilize its techniques to get great results for you and your clients.

Realtor’s Guide to Snapchat

Are you using Snapchat for your real estate business? Snapchat isn’t just for teens and celebrities. In fact, 57 million Americans use Snapchat and more than half of new Snapchat users are older than 25. Furthermore, seven out of 10 Snapchatters are millennials. Here’s a few pointers to make the most of your Snapchat marketing efforts.

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Unique to Snapchat, your profile photo is composed of four photos that create a moving GIF. Get creative. Your profile photos can be serious to silly or even tell a story. Your profile also contains your snapcode or username. This code provides an easy way for people to find and connect with each other and is likely the reason you’re seeing tons of screen shots of Snapchatters profiles on other social networks.

Connect

Start by adding your network. Search for those you know by username or Snapcode. Work with your existing contacts to find others already using Snapchat. You also can connect with and follow people, pages and stories that interest your clientele such as the top 10 who are dominating the real estate industry. Tastemade and BuzzFeed also are extremely popular.

Start snapping

First, let’s cover the basics. Snaps can be photos or videos up to 15 seconds. When you take a snap, you are doing so for one of two purposes: sending a snap to individuals or sending a snap to your story. You contribute to your story while it shares your snaps for the past 24 hours. Utilize your story to showcase a behind-the-scenes look at your life and business. Another great aspect of your story is the ability to see who has viewed your content. Knowing who has viewed your content could produce potential leads and other growth.  

The possibilities are endless in real estate because the industry is so visual. So, what are you waiting for? Get snapping today!