What Makes a Great Real Estate Agent?

Every real estate agent brings their own personality and style to the business. Some are extroverts, some introverts, others are more spontaneous, and some are more reserved. Whatever your strength, anyone can be a great agent if they are committed to putting in the work and are always looking for ways to improve and serve their clients better.

Here are 3 things you can do to be a better agent:

Be proactive. Communication is key and staying proactive from calling potential buyers, to staying in touch with existing clients is important. Don’t keep your clients in the dark, earn their trust by keeping them well informed and answering their questions.rea-wsign-1-300

Stay up on current technology. This goes above having an iPad and smartphone (although both are excellent tools to always staying connected with your clients), but keeping up with the latest trends in the real estate industry.

Know your neighborhoods intimately. Be a “neighborhood expert” by taking time to walk the neighborhood and familiarize yourself with the area so you can answer any question your clients asks. A good agent also uses this information to know what the market is like, what just sold, and what the housing market of that area is worth.

There are many other things you can do to provide your clients with better service. Feel like there is something missing from the list? Tell us what you would add to the list.

How To Build Your Client Base

hand-859509_640When it comes to real estate, building a network is important for success. For rookies, building a network can take a few months for them to market themselves and grow a client list. Word of mouth is important to generate leads, but there are other ways to grow your business.

Referral-based businesses generate most of their leads from contacts provided by family, friends, clients, colleagues, and other associates. Note, this is a long-term strategy, not a quick.fix, and if you are relying only on referrals, especially as a new agent, you will fail in the real estate industry within a year. Instead, consider referrals as a second-stage strategy.

When working with current clients, ask them to recommend you to their friends or to refer their friends to follow up with you. If you aren’t, you are missing out on a great opportunity to build your network. Ask them to put in a few good words on your behalf (naturally) and be sure to ask for referrals.

Past clients have firsthand knowledge of your service, professionalism, and expertise. Clients who’ve received quality service are more likely to refer their family and friends to you.

When dealing with referrals, the important thing to remember is your goal is to provide excellent service that goes above their expectations. Expand your networking skills with these tips.

Millennials and Real Estate: How Agents Can Earn Their Business

Millennials are entering the housing market and already they are accounting for over 31% of all homebuyers. With more of the millennial generation buying homes, now is a great time for real estate agents to make lifelong clients. But with this new generation entering the marketplace, agents need to bridge the gap and engage with millennials by taking a time to understand them.

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When first working with millennials, it is important to first understand they will do their homework on any agent they are interested in working with, and regardless of how experienced you are, if they don’t trust you, they won’t want to work with you. Over 70% of millennials agreed that one they found a brand they trusted, they stopped looking around.  Remember this, millennials buy why you are selling a home, not how.

As you work more with millennials, another good factor to remember is they are a tech savvy generation and they will know all about you before you even talk. Because of that your online reputation is vital so you will want to have an updated website and engage on social networks. To be a successful agent with millennials take the time to stay current on the social media as well as with communication trends. Text messages are the way to go when communicating with millennials and outweigh phone calls any day. What about voice mail? If you leave millennials a voice mail, you will most likely lose business because millennials won’t pick them up (at least, until they annoy them enough).

In the ever changing world, how are you keeping up with the new generation?

Come Join the 4th of July Celebrations!

Small 4th julyThe Nation’s birthday is just a few weeks away and as we prepare to celebrate July 4th, here are some family friendly events worth checking out:

Hot Rock’n 4th. Taking place at Ogden Pioneer Stadium, this is a fun event everyone is sure to enjoy. With car shows, music, Marcus the Magician and, of course, the fireworks. Get your tickets at all Smithtix locations or on their website.

Liberty Days Celebration. Layton is having their own celebrations for the holiday. This fun packed day is full of parades, New American Philharmonic Symphony with Cannoneers, and fireworks starting at 10 pm.

Centerville. Not to be left out, Centerville is holding their concert on July 3, 2015, starting at 7 pm at Founder’s Park with fireworks afterward. On July 4th, there will be a parade at 9 am with other fun activities throughout the day.

RE/MAX Metro Among Nation’s Top Real Estate Brokerages

#1 ReMax Metro

FOR IMMEDIATE RELEASE

 Northern Utah, May 28th 2015 – RE/MAX Metro, one of the most successful real estate brokerages in Utah, is ranked 17 among the 50 U.S. brokerages with the most transaction sides per agent according to data in the 2015 REAL Trends 500 Survey. RE/MAX Metro averaged 24.5 transaction sides per sales associate.

Of the 50 brokerages with the most transaction sides per agent, an impressive 39 were RE/MAX affiliates and RE/MAX Metro was the only brokerage in Utah ranked.

“A customer first philosophy has always been a number one priority for RE/MAX Metro agents,” said Ron Snow, Broker/Owner of RE/MAX Metro. “And when your buyers and sellers are provided a good experience, they happily refer our services to their friends and family. In the world of real estate, a referral is the greatest compliment.”

The 2015 REAL Trends 500 ranks the nation’s largest participating brokerages by 2014 residential transaction sides. To qualify for the survey, a brokerage must have a minimum of 500 transaction sides.

RE/MAX Metro has 4 offices in the North Salt Lake, Bountiful, Layton and South Ogden area with more than 85 professional real estate agents who specialize in residential, short sales, REO, bank owned, property management and commercial real estate. For more information, please visit www.RemaxMetroUtah.com or call 801-774-1617.

We attribute RE/MAX Metro’s success to our hardworking agents along with our affiliate’s eMetroMarketing.com, Veritas Funding, Real Home Warranty and Mountain America Title.

If you are looking to buy or sell real estate in the state of Utah please contact one of our professional REALTORS® at www.RemaxMetroUtah.com.

About RE/MAX Metro

RE/MAX Metro is a locally owned and operated full-service real estate brokerage located North Salt Lake, Bountiful, Layton and South Ogden. Founded in 2006, the brokerage has 85 Realtors® and specializes in Residential and Commercial real estate. RE/MAX Metro is a proud supporter of Children’s Miracle Network Hospitals®, Susan G. Komen®, and other charities, and is located at 579 Heritage Park Blvd Suite 201 Layton, Utah 84041. To learn more, please visit www.RemaxMetroUtah.com

Contact:
Ron Snow, Broker/Owner
801-774-1617, ronsnow@remax.net

RealTrends

Prepare for hike in interest rates, experts say

Originally found at KSL.com, by Bill Gephardt

SALT LAKE CITY — The Federal Reserve has kept interest rates at record lows for over six years, but financial analysts warn that’s finally going to have to end, and if you’re not prepared, it could cost you.

“The Fed is sending signals they’ll likely raise their rate,” said Shane Stewart, a certified financial planner.

Exactly when the Federal Reserve will raise its federal funds rate remains up in the air, but when it happens, expect big ripples.

“The stock market goes down and has jitters. It will affect credit,” he said.

Costs for anything we buy on credit will go up, Stewart said. With the average household hold nearly $7,000 in credit card debt, the increased costs for plastic will be one of the most expensive.

“If you’re already pinched a little on paying your credit cards, those rates going up will make things worse,” Stewart said. “The best thing that can be done for an individual is to minimize the use of credit and the amount you owe.”

If you’ve been looking into buying a new home or car, now may be the time while interest rates are at their lowest.

“It doesn’t mean you have to rush to the market because the rates will go up slightly and measuredly — won’t go up all at once,” Stewart said.

He said your financial house needs to be in order. A good place to start is by fixing your credit score. With slight rate increases, your credit worthiness may still be a big factor

“The Fed will have their rate increase. In turn, those offering credit will have their increase. They still make that decision based upon what your credit score is,” Stewart said.

And for the first time in years, your savings will start earning a little more interest.

“Rates are very low, which is great for your debt but bad for your savings. And as the rates increase, it will be great for your savings. It will help that a little bit,” Stewart said.

3 Tips to Becoming a Real Estate Agent

There is a lot more to being a real estate agent than getting your license. When you first start out in real estate there are some things you need to know and do:ID-100227998

Find a broker. Your broker selection is critical because they are the one will help you on your path to success. Take the time to interview a few brokers to find out what they offer in compensation, training and leadership. You want a knowledgeable broker who can help you reach your professional goals, where you can learn and gain experience.

Search out opportunities to learn. Regardless if you’re new to real estate or an expert, there are times things won’t go your way. Friends and family might not want to work with you or you won’t get that awesome lead you wanted. These are just setbacks and are opportunities to learn what areas of your business need to re-vamped.

Spread the word. Networking is key to growing your business. Send out a simple handwritten message to your family and friends letting them know you’ve become an agent and would love to earn their business, either now or in the future. Let everyone know and start building your network and your credibility.

Learn more about what you need to know about becoming a real estate agent at Inman.com.

Connect with Clients Through Social Media

Meeting new people in real estate is part of the job. Another part of the job is connecting with clients and keeping those relationships long after you’ve closed on a house. One way to keep those connections, promote yourself, and gain new clients is through social media. However, building and nurturing those relationships through social networks is not always easy.

So, how do you relate with clients online and engage with them?

First of all, foster relationships and a great way to stay in touch with clients is through newsletters and blogs. Let them know what you are up to and more importantly, let them know you are always available to answer their questions or help them where you can.

Be authentic and think of social media as a way to collaborate with others, not push yourself on to them. Please know if you are being fake with them so take the time to let people get to know you on social media. By building their trust you can better assist your clients with finding their dream home.

For more about connecting with clients through social media, Entrepreneur has a great article.

Tell us your thoughts. How do you stay in touch with past and current clients?