5 Tips for Mastering Persuasion

rawpixel-684809-unsplashThe art of persuasion isn’t just for lawyers, businessmen and politicians. It’s a skill we all use daily. In its simplest form, persuasion is communication intended to change someone’s thoughts, feelings or behaviors. Anyone wanting to learn how to influence others in a peaceful way should find the following five tips a good starting point.

Speak their language
Yes, persuasion is most effective when you speak the actual language of your target audience, but this tip goes beyond that. Pay attention to words and phrases often repeated and blend their exact wording into making your points. Ensure that you’re not just simply adopting the words they use, but how they use them as well. This improves both the clarity and power behind your persuasion.

Use logic
Facts and statistics establish your credibility and gains trust. People aren’t persuaded by those that don’t know what they’re talking about nor are they persuaded by people they don’t trust. Studies show that people are more likely to side with someone who cites studies, polls and stats to back up their message. Make sure and find the most reliable and acceptable sources so that people have little room to criticize you or your information. Stay open, honest and transparent by giving people the opportunity to double check your information.

Create emotions
Often, emotional appeals prove to be as effective or even more persuasive than facts. In persuading people, create emotions that support your message. Start by asking which emotions would someone need to feel persuaded? Next, you can shape these emotions by sharing a personal story, asking someone else to share a personal experience, creating a hypothetical scenario, using metaphors, playing music or video and more. Facts may get people thinking, but emotions motivate people to act.

Give and take
Also known as reciprocity is one the most powerful and important tools we have for persuading others. It starts with listening and finding common ground before you make your point. Think of a time when your kids asked you for some candy before dinner. Agree with them that the candy does look delicious. Then say you would like a piece too and that everyone can enjoy the candy after dinner is persuasion through reciprocity.

Explore trials
Think of free samples. Consumer product marketers often persuade new customers by letting them try the product first. This method also works well in every day situations. Let’s say you run a non-profit and need volunteers. Most people are hesitant to commit to lengthy assignments like a full year. However, you can suggest a short trial and offer to let the volunteers come in for a week or two. They can decide later if they want to commit time or not. Offering smaller opportunities to help might mean more people will sign up.

5 Must Read Books for Every Real Estate Agent

us-wah-511804-unsplashWhether you’re a new or seasoned real estate professional, there will always be more to learn. We have compiled a list of the books that help agents reach the next level of personal and professional success.

  1. 7L: The Seven Levels of Communication: Go from Relationships to Referrals
    Real estate is an industry of relationship building. As such, you might have a wide network that feeds your sphere. Have you ever wondered how many referrals that network has generated for your business? Author Michael Maher shows agents how to evolve from someone who simply knows a lot of people into a powerhouse agent whom others eagerly refer without additional marketing efforts and cost.
  2. Relentless: From Good to Great to Unstoppable
    Brought to you by Tim Grover. The NBA trainer behind legends like Michael Jordan and Kobe Bryant describes the different mentalities of good, great and the rare unstoppable athletes. Although this book isn’t focused on real estate, agents can learn so much about the mindsets of athletes who were the best in the world at what they did. Read Relentless today and become the best agent you can be!
  3. The Miracle Morning for Real Estate Agents: It’s Your Time to Rise and Shine
    Did you know that something as simple as changing your morning routine could change your business and your life? Authors Hal Elrod and Michael Maher provide agents with inspiration and strategy in this book to elevate them to the next level.
  4. Never Split the Difference: Negotiating as if Your Life Depended on it
    Written by former FBI hostage negotiator, Chris Voss reveals several negotiating strategies not taught anywhere else. In fact, many times his strategies counter what is taught by the many negotiation “experts.” You can find real life examples from Voss’s decades long career. Read this book and utilize its techniques to get great results for you and your clients.

Documents Needed for Financing a House

canstockphoto14286963When preparing to buy a home, there are a few items to tackle before you start shopping around such as getting pre-qualified with a lender. You can prepare a file of the following documents to aid in the pre-qualifying process.

Income information

  • Pay stubs from the last 30 days for each applicant
  • Bank account statement including savings for the last three to six months
  • W2’s from current and former employers
  • Tax return documents for the past two years
  • Gift letter if using gift funds for a down payment
  • Proof of any and all additional income

Lenders typically use this information and documents to verify your income. They are ensuring that you can financially afford the purchase.

Investment and asset information

  • 401K statements
  • Stocks
  • Bonds
  • Profit and loss statements
  • Life insurance documents
  • Mutual account information

Lenders request information on assets and investments to get a better idea of your financial security. They are wanting to see that your finances will still be stable even after a large home purchase.

Debt information

  • Credit card balances and total monthly payments
  • Auto loan balances and monthly payments
  • Other loan balances and monthly payment amounts including personal, secured, unsecured and student loans
  • Bankruptcy paperwork if needed
  • Divorce decree if applicable

Along with your income, your debt information is used to calculate your debt-to-income ratio. Lenders use this number to determine how much you can afford. Most lenders like to see a 40 percent DTI ration.

  • Credit information
  • Credit report
  • Credit score

We also recommend checking your credit report and score. This single score will have an impact on the type of property you can purchase and what price you can afford. Although, the lender doesn’t require you to produce your own copy of your credit report, they will research and check your credit ratings from the three credit reporting agencies (Equifax, Experian and Trans Union). We would be happy to recommend knowledgeable and experienced lenders to help you with your purchasing needs.

Welcome Ian Stanger

Ian Stanger joins RE/MAX Metro with two years’ experience as a Realtor. He is excited to serve the real estate needs of the Wasatch Front.32163838_841658106029989_5305893745827250176_n
Ian joined the RE/MAX brand because of its reputation and educational programs. He previously and still partners as a contractor professional.
When not hard at work, you can find Ian adventuring with his family. They enjoy traveling, hiking, and getting out on the lake.

Welcome Cindy Huntress

31531750_838144419714691_7830354120870461440_nCindy Huntress joins RE/MAX Metro as an up-and-coming agent. She obtained her Realtor license about a year ago. She is excited to serve the needs of the Wasatch Front. Prior to becoming a Realtor, Cindy received a bachelor’s degree in clothing design. She joined RE/MAX for the training, people, location and brand name.

Cindy enjoys hanging out with her husband and two children. They enjoy being active in both their church and community. She also loves knitting and designing new items.

Exploring new spaces and how a new home can be lived in fuels Cindy’s love of all things related to real estate. You may not know that Cindy now lives in her 29th living space and she doesn’t think it will be the last. She can’t wait to help you find just the right new living space or enjoy watching you pass your space to another excited somebody.

Warm Welcome to Kyle Norseth

30715840_832411076954692_7181135600370581504_nFriends, I’m excited to announce I am a licensed Realtor specialized in both residential & commercial real estate in Salt Lake, Davis, Weber, Morgan, Utah, Summit & Wasatch Counties.

Having my Bachelor’s degree in Construction Management, 10+ years experience in commercial and heavy civil projects, and working along side Brooke Norseth with her real estate business for 4+ years, has all helped to amplify and perfect my services to best assist you in all your real estate needs.

The real estate industry has always been a passion of mine and I couldn’t be more thrilled to be licensed to serve you! It doesn’t stop there, with Kelly Waters and Brooke Norseth, an Associate Broker of RE/MAX Metro, as my business partners you get 3 highly educated and experienced negotiators on your team to best serve you and your needs!

I truly value taking care of people and helping them with some of the biggest decisions in their lives of buying and selling their homes and commercial properties for their businesses.  If you, any of your friends, family, or co-workers have any real estate needs now or in the future, I’d love the opportunity to earn your business!

5 Ways to Save Money on Your Energy Bill

unnamedYour energy bill can be a serious drain on your bank account, especially in a frigid winter or hot summer. Here are a few easy ways to save:

  1. Buy an Advanced Power Strip

    When electronics are not in use, they can still use a small amount of electricity. An advanced power strip prevents idle electronics from using power.

  2. Replace Light Bulbs

    There are many bulb options besides that use far less energy and last longer than incandescent bulbs. Some options include:

    • Halogen Incandescent
    • Compact Fluorescent Lamps (CFLs)
    • Light-Emitting Diodes (LEDs)
  3. Purchase Energy-Efficient Appliances

    Appliances with an ENERGY STAR rating use anywhere from 10-25 percent less energy than traditional models.

  4. Weatherize Your Home

    Some weatherizing projects may require the services of a professional, but there are some you can do yourself. Such as:

    • Check and caulk air leaks around your windows
    • Hang blackout drapes
    • Seal any gaps or leaks around the attic access
  5. Time-Based Energy Savings

    Smart meters can help you reduce the amount of power you use during peak usage times. Another option is a home energy management system that helps you coordinate the use of your appliances at off-peak times.



Danene Strand
Mortgage Consultant
(801) 645-5363
NMLS# 442493 

veritas lending

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Welcome Jerel Richart

WelcomeJerelNEWJerel Richart joins RE/MAX Metro as an up-and-coming real estate professional. He is partnering with Rob Andre and is excited to serve northern Utah.

Prior to becoming a real estate agent, Jerel attended electrical trade school and was a National Academy of Sports Medicine Certified personal trainer. Additionally, he previously served in the Army National Guard and has four years of sales experience.

When not working hard for clients, you can find Jerel working out or spending time with family. He also enjoys cars, watching movies, and traveling.

We are excited to have you join our team, and cannot wait to see you succeed!