When it comes to real estate, building a network is important for success. For rookies, building a network can take a few months for them to market themselves and grow a client list. Word of mouth is important to generate leads, but there are other ways to grow your business.
Referral-based businesses generate most of their leads from contacts provided by family, friends, clients, colleagues, and other associates. Note, this is a long-term strategy, not a quick.fix, and if you are relying only on referrals, especially as a new agent, you will fail in the real estate industry within a year. Instead, consider referrals as a second-stage strategy.
When working with current clients, ask them to recommend you to their friends or to refer their friends to follow up with you. If you aren’t, you are missing out on a great opportunity to build your network. Ask them to put in a few good words on your behalf (naturally) and be sure to ask for referrals.
Past clients have firsthand knowledge of your service, professionalism, and expertise. Clients who’ve received quality service are more likely to refer their family and friends to you.
When dealing with referrals, the important thing to remember is your goal is to provide excellent service that goes above their expectations. Expand your networking skills with these tips.