Are you using Snapchat for your real estate business? Snapchat isn’t just for teens and celebrities. In fact, 57 million Americans use Snapchat and more than half of new Snapchat users are older than 25. Furthermore, seven out of 10 Snapchatters are millennials. Here’s a few pointers to make the most of your Snapchat marketing efforts.
Unique to Snapchat, your profile photo is composed of four photos that create a moving GIF. Get creative. Your profile photos can be serious to silly or even tell a story. Your profile also contains your snapcode or username. This code provides an easy way for people to find and connect with each other and is likely the reason you’re seeing tons of screen shots of Snapchatters profiles on other social networks.
Start by adding your network. Search for those you know by username or Snapcode. Work with your existing contacts to find others already using Snapchat. You also can connect with and follow people, pages and stories that interest your clientele such as the top 10 who are dominating the real estate industry. Tastemade and BuzzFeed also are extremely popular.
First, let’s cover the basics. Snaps can be photos or videos up to 15 seconds. When you take a snap, you are doing so for one of two purposes: sending a snap to individuals or sending a snap to your story. You contribute to your story while it shares your snaps for the past 24 hours. Utilize your story to showcase a behind-the-scenes look at your life and business. Another great aspect of your story is the ability to see who has viewed your content. Knowing who has viewed your content could produce potential leads and other growth.
The possibilities are endless in real estate because the industry is so visual. So, what are you waiting for? Get snapping today!