5 Must Read Books for Every Real Estate Agent

us-wah-511804-unsplashWhether you’re a new or seasoned real estate professional, there will always be more to learn. We have compiled a list of the books that help agents reach the next level of personal and professional success.

  1. 7L: The Seven Levels of Communication: Go from Relationships to Referrals
    Real estate is an industry of relationship building. As such, you might have a wide network that feeds your sphere. Have you ever wondered how many referrals that network has generated for your business? Author Michael Maher shows agents how to evolve from someone who simply knows a lot of people into a powerhouse agent whom others eagerly refer without additional marketing efforts and cost.
  2. Relentless: From Good to Great to Unstoppable
    Brought to you by Tim Grover. The NBA trainer behind legends like Michael Jordan and Kobe Bryant describes the different mentalities of good, great and the rare unstoppable athletes. Although this book isn’t focused on real estate, agents can learn so much about the mindsets of athletes who were the best in the world at what they did. Read Relentless today and become the best agent you can be!
  3. The Miracle Morning for Real Estate Agents: It’s Your Time to Rise and Shine
    Did you know that something as simple as changing your morning routine could change your business and your life? Authors Hal Elrod and Michael Maher provide agents with inspiration and strategy in this book to elevate them to the next level.
  4. Never Split the Difference: Negotiating as if Your Life Depended on it
    Written by former FBI hostage negotiator, Chris Voss reveals several negotiating strategies not taught anywhere else. In fact, many times his strategies counter what is taught by the many negotiation “experts.” You can find real life examples from Voss’s decades long career. Read this book and utilize its techniques to get great results for you and your clients.

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